Regenerative Quick Profile

Best Suited For

Climates: Temperate oceanic to humid continental climates with cool summers

Terrain: Adaptable to most terrain types

Scale: Excellent for small homesteads (1-10 animals)

Regenerative Advantages

  • Cold Tolerance: Their coat provides good insulation, allowing Milking Devons to perform well in colder climates with less supplemental care.
  • Grazing Ability: Milking Devons are benchmark cattle for thriving on quality grass-based pastures, efficiently converting diverse grasslands and well-managed rotational systems into productive output. Their ability to finish well on grass with minimal supplementation makes them a gold standard for grass-fed operations and silvopasture systems. They require less specialized input to achieve high performance on high-quality forage, fitting the exceptional grazing criteria perfectly.
  • Mothering Ability: They excel in maternal traits, possessing strong instincts, good milk for calves, and ease of calving.
  • Hardiness: This heritage breed thrives on challenging New England pastures and weather, demonstrating remarkable resilience and self-sufficiency.
  • Finishing On Grass: With an efficient metabolism and moderate frame, they achieve excellent carcass quality on forage alone, a strong historical grass-finishing trait.

Know the Debate

  • Breed choice key for grass-based dairy sustainability.
  • Focus on fertility and breed adaptability.
  • Heritage breeds offer hardiness and low-input advantage.
  • Crossbreds may boost production and efficiency.

Value Streams

  • Meat & Dairy production
  • Nutrient cycling and soil building
  • Grassland management through grazing
  • Carbon sequestration in grasslands

Experience Level

Beginner-Friendly

Suitable for first-time livestock owners

1

Climate Suitability Assessment

Will this breed thrive in your climate?

IDEALLY SUITED

Köppen Zone: Cfb (Oceanic (Maritime Temperate)), Csb (Warm-Summer Mediterranean), Cwb (Subtropical Highland), Dfa (Hot-Summer Continental), Dfb (Warm-Summer Continental)
US Zone: 4a, 5a, 5b, 6a, 7a
EU Climate Region: Oceanic, Atlantic

Mild year-round temperatures and consistent rain are ideal for Milking Devons. Their cold tolerance is excellent, and summer heat is generally not an issue.

ADEQUATE

Köppen Zone: BSk (Cold Semi-Arid (Steppe)), BWk (Cold Desert), Cfa (Humid Subtropical), Csa (Hot-Summer Mediterranean), Cwa (Monsoon-Influenced Humid Subtropical), Dfc (Subarctic), Dwa (Monsoon-Influenced Hot-Summer Continental)
US Zone: 3a, 3b, 8a
Australian Zone: Zone 3, Zone 4
EU Climate Region: Boreal

Cold winters are well-tolerated. The primary challenge will be managing typical drought tolerance during dry periods and potential heat stress in warmer summers.

NOT RECOMMENDED

Köppen Zone: Af (Tropical Rainforest), Am (Tropical Monsoon), Aw (Tropical Savanna), ET (Tundra), BSh (Hot Semi-Arid (Steppe)), BWh (Hot Desert)
US Zone: 2a, 9a, 10a, 11a, 12a
EU Climate Region: Pannonian, Continental

Tropical rainforest climates are characterized by year-round high heat and humidity, which Milking Devons cannot tolerate. Intensive cooling and management would be required.

Better alternatives for these "not recommended" zones: Brahman (superior heat and humidity tolerance), N'Dama (adapted to tropical diseases and heat), Brahman (bred for tropical conditions), Gir (heat-tolerant Indian dairy breed), Brahman (excellent heat and drought tolerance), Bororo (adapted to hot, dry savanna conditions), Yak (specialized for tundra and arctic conditions), Musk Ox (highly adapted to extreme cold and short growing seasons), Brahman (superior heat and drought tolerance), Senepol (heat-adapted and can handle drier conditions), Brahman (highly adapted to arid heat), Watusi (adapted to arid and semi-arid conditions), Yak (exceptionally adapted to extreme cold), Musk Ox (highly specialized for arctic conditions), Brahman (superior heat tolerance), Senepol (heat-adapted with good milk production), Brahman (bred for extreme heat tolerance), Jersey (heat tolerant strains) (some strains show better heat tolerance), Brahman (ideal for tropical climates), N'Dama (highly adapted to heat and disease), Brahman (specifically adapted to equatorial heat), Zebu breeds (inherently resistant to tropical conditions), Simmental (Good all-around adaptability and tolerance to a range of temperatures.), Hereford (Robust breed with good hardiness and moderate heat tolerance.)

Note: This breed's performance varies significantly by climate zone. Above are suitability ratings for major climate types where this breed can be raised successfully. If your climate isn't listed, this breed may not be a good fit. Breeds can technically survive in other climates with intensive management, but we don't recommend this for most regenerative operations due to questionable economics and high resource requirements.

2

Is This Breed Right for Your Operation?

Climate fit, terrain suitability, and scale considerations

Terrain & Environment

Can this breed handle my landscape? Performance on different terrain types and farm scales.

Attribute Suitability Explanation
Flat Terrain Adequate Functional on flat pastures, their historical adaptation to varied terrain means they are not specifically bred for extreme flat-land demands.
Rolling Terrain Adequate Suitable for typical rolling pastures, they are hardy and forage well, but lack the specialized agility for consistently navigating very steep or broken ground.
Small Scale Suitability Ideally Suited Rare and triple-purpose, their small size, hardiness, and docile nature make them exceptionally suited for small farms with minimal specialized infrastructure.

Forage & Feeding Adaptations

What can I feed them and how efficiently? Grazing ability, feed conversion, and seasonal adaptation.

Attribute Suitability Explanation
Grazing Ability Ideally Suited Milking Devons are benchmark cattle for thriving on quality grass-based pastures, efficiently converting diverse grasslands and well-managed rotational systems into productive output. Their ability to finish well on grass with minimal supplementation makes them a gold standard for grass-fed operations and silvopasture systems. They require less specialized input to achieve high performance on high-quality forage, fitting the exceptional grazing criteria perfectly.
Foraging Ability Adequate While not a specialized landrace for marginal conditions, Milking Devons demonstrate good foraging ability due to their hardy, adaptable nature. They can utilize varied forage resources beyond high-quality grass, including rougher pastures and some forbs. Their ability to thrive in challenging environments suggests they handle moderate browse and lower-quality forage better than many modern commercial breeds, indicating a broader diet utilization capacity beyond pure grassland.
Browsing Ability Adequate Milking Devons are primarily grazers rather than specialized browsers. While their hardiness allows for some opportunistic consumption of woody vegetation when grass is scarce or less palatable, they do not actively seek out or specialize in browsing. Their strength lies in efficient pasture utilization and moderate adaptability to diverse forages, not extensive woody browse consumption that would rate higher.
Feed Conversion Adequate Their feed conversion is typical, balancing milk, meat, and draft potential rather than excelling in one area.
Fescue Tolerance Adequate Their origins are not specifically tied to fescue-dominant regions, suggesting typical tolerance rather than exceptional resilience.
Dry Season Grazing Adequate To maintain condition and milk yield, they will benefit from supplemental feed during extended dry seasons.

Grazing Ability: Thriving on quality grass-based pastures (native grasslands, diverse polycultures, well-managed rotational systems) with minimal supplementation. Focus: efficient grass conversion.

Foraging Ability: Thriving on diverse/marginal vegetation broadly (woody plants, forbs, weeds, rough forage, scrubland) without supplementation. Focus: self-sufficiency on poor-quality or varied vegetation beyond quality grass.

Browsing Ability: Specialized consumption of woody vegetation specifically (shrubs, trees, branches). Actively seeks woody plants, not just opportunistic. A specialized subset of foraging ability.

Fescue Tolerance: Resistance to endophyte-infected tall fescue toxicity (critical for Southern US pastures). Exceptional = minimal impact, Typical = manageable symptoms, Limited = poor performance.

Dry Season Grazing: Ability to utilize dormant or low-quality forage during dry periods. Important for year-round grazing systems.

Scale Considerations

Small-Scale Suitability: Ideally Suited

Rare and triple-purpose, their small size, hardiness, and docile nature make them exceptionally suited for small farms with minimal specialized infrastructure.

Water Requirements: 10-15 gal/day (38-57 L/day) gallons/day

3

Understanding Milking Devon Cattle Characteristics

Physical traits, temperament, and what makes this breed unique

The Milking Devon is a true heritage breed, tracing its roots back to the western counties of England, particularly Devon. These cattle are renowned for their distinctive deep red coat, a striking visual that often signals their robust constitution. Historically, they were a cornerstone of English agriculture, valued as a dual-purpose animal capable of providing both milk and beef, a trait that led to their name. Unlike more specialized modern breeds, the Milking Devon retains a remarkable hardiness and adaptability, allowing them to thrive in a variety of climates and forage conditions. Their medium size and well-muscled frame contribute to their efficiency and longevity, making them a versatile choice for farmers seeking resilient livestock.

What truly sets the Milking Devon apart is its preservation of ancestral traits that have been bred out of many contemporary breeds. They are not overly large or demanding, which translates to lower input requirements. Their calm disposition makes them easier to handle, even when managed in larger herds or on extensive pastures. This breed embodies the "heritage" aspect of livestock, representing a genetic link to a time when animals were expected to perform multiple roles and thrive on what the land provided, rather than requiring intensive supplemental feeding and management.

In essence, the Milking Devon is a living piece of agricultural history, a breed that has maintained its integrity and utility through centuries of practical farming. Their unique combination of dual-purpose capability, inherent hardiness, adaptable foraging skills, and manageable size makes them stand out. They are a testament to the power of selective breeding for resilience and multi-functionality, offering a distinct alternative to breeds optimized for single, high-output purposes.

Sources behind this view

Videos & Podcasts
Community
  • Details the triple-purpose Heritage Shorthorn breed for milk, meat, and draft work (oxen). Explains cow lactation cycles, training for milking, and breed differences in production, contrasting with hi

4

Know the Debate

Selecting the right dairy breed for grass-based systems involves balancing production goals with inherent animal traits. While academic research em...

Selecting the right dairy breed for grass-based systems involves balancing production goals with inherent animal traits. While academic research emphasizes fertility and resilience, field experience highlights the advantages of heritage breeds like Milking Devons and certain crossbreds for their adaptability and foraging efficiency. Outcomes vary based on your specific environmental conditions, desired milk composition, and the level of management intensity you can sustain. Understanding these factors is crucial for long-term profitability and herd health.

Dairy breed selection for grass-based systems?

Focus on Fertility and Resilience (Academic/Research)

Research prioritizes genetic selection for fertility, longevity, and disease resistance to ensure cows can thrive in pasture-based systems, reducing input needs and improving overall farm sustainability.

Sources behind this view

Sources behind this view

Research
  • Review: New considerations to refine breeding objectives of dairy cows for increasing robustness and sustainability of grass-based milk production systems. (opens in new window)

    This study found: This review looks at how to breed dairy cows that are better suited for grass-based farming systems, which are popular with consumers for animal welfare reasons. These systems present unique challenges, like relying on daily weather for feed and sometimes requiring cows to walk long distances to graze. To succeed, cows need to be highly fertile, easy to manage in large herds, good walkers, and resilient to changes in feed availability. As we focus more on sustainability and animal well-being, future breeding goals will need to include traits that improve the cow's quality of life and reduce the farm's environmental impact. Research shows that some cow genetics work better in grazing environments than others, meaning breeding goals should be adapted to specific regions and farm conditions to boost both profitability and sustainability.

  • Review: Genetic selection of high-yielding dairy cattle toward sustainable farming systems in a rapidly changing world. (opens in new window)

    This study found: Over the last 50 years, breeding programs have dramatically increased milk production from dairy cows, meaning fewer cows are needed to produce more milk. This was achieved by focusing heavily on milk yield and using modern breeding technologies. However, this intense focus has led to problems: less variety in cattle breeds and within breeds, and negative impacts on cow fertility, health, lifespan, and their ability to cope with environmental changes. To ensure a sustainable dairy industry, future breeding efforts need to give more importance to animal welfare, health, longevity, environmental impact (like reducing methane and improving feed use), and overall resilience. This means identifying traits that are passed down from parents to offspring and can be easily measured. For long-term success, the dairy industry also needs to support different farming styles, such as organic or pasture-based systems, and protect local cattle breeds. The goal is to create a system that is productive, keeps animals healthy and comfortable, and is better for the environment.

  • Review: Genetic selection of high-yielding dairy cattle toward sustainable farming systems in a rapidly changing world (opens in new window)

    This study found: For decades, dairy farming has focused on breeding cows for high milk production, leading to impressive yield increases but also reducing the variety of breeds and genetic traits within them. This intense focus has negatively impacted cow fertility, health, lifespan, and their ability to cope with environmental changes. To build a sustainable dairy industry for the future, breeding programs need to prioritize not just milk output, but also animal welfare, health, longevity, and environmental friendliness (like reducing methane and improving feed use). The review suggests that incorporating local and heritage breeds, which are often more resilient to different farming conditions (like organic or pasture-based systems), is vital. This approach aims to create robust dairy systems that are productive, keep animals healthy and comfortable, and minimize their impact on the environment.

Prioritize Adaptability and Efficiency (Field/Pasture)

Field practitioners often select hardy heritage breeds or crossbreds for their excellent adaptability to pasture, efficient forage utilization, and ease of management, which leads to greater resilience and lower input costs.

Sources behind this view

Sources behind this view

Videos & Podcasts
Breed for Moderate Production and Functional Traits (Balanced Approach)

A balanced approach suggests selecting for moderate frame size, good structure, sound udder, and efficient forage conversion, often achieved through crossbreeding for heterosis, ensuring cows can thrive and reproduce effectively on pasture without excessive inputs.

Sources behind this view

Sources behind this view

Videos & Podcasts
  • Identifies ideal beef cattle phenotypes for grass-based systems: moderate frame score (3-4), sound structure, good udder, feminine appearance, and deep barrel for efficient forage digestion without supplements.

    Thumbnail for Adaptive Grazing 101: How to Build a Grass Cow
  • Balance genetic selection for growth with functional traits like fertility, structure, and hardiness for grass-fed systems. Prioritize moderate growth, fertility (the main profit driver), and robust structure over extreme EBVs. Epigenetics and environmental adaptation are crucial. Aim for optimal, not maximum, traits for sustainable profitability.

    Thumbnail for BioFarm 2019 – Rob Havard
Making Sense of the Differences

The 'best' dairy breed for grass-based systems depends on the farm's specific environment and goals. Research emphasizes fertility and resilience for sustainability, while many field operators find heritage breeds like Milking Devons and specific crossbreds (e.g., Devon-Jersey) excel in adaptability and efficient forage utilization, often requiring fewer inputs. A balanced approach favors moderate frame size, good structure, and heterosis from crossbreeding. Farmers should match breed choice to local climate, forage types, management intensity, and desired product (milk solids vs. volume), considering that breeds adapted to less intense systems often perform better long-term on pasture.

5

Management, Care & Feeding

Operational guidance for raising this breed successfully

Managing Milking Devon cattle effectively centers on leveraging their natural hardiness and foraging instincts. For pasture-based systems, this means providing access to a diverse range of forages and implementing well-managed rotational grazing. Their ability to thrive on less-than-ideal pasture makes them forgiving, but optimal health and productivity are achieved when they are rotated frequently to fresh grass, allowing pastures to recover and promoting efficient nutrient cycling. Ensuring access to clean water and mineral supplements tailored to forage quality is crucial, as is providing basic shelter against extreme weather.

Feeding strategies should prioritize high-quality forages as the primary source of nutrition. While they can subsist on marginal land, their milk and meat production will be significantly enhanced by well-managed pastures. During dry periods or winter, good quality hay or silage should be provided. Given their dual-purpose heritage, careful monitoring of body condition is important; ensure they are not becoming over-conditioned on rich pasture, which can lead to health issues, nor too thin on sparse forage. Their moderate frame size means they require less feed overall compared to larger, specialized breeds.

Health management for Milking Devons typically involves a proactive, preventative approach focused on good nutrition and stress reduction. Their inherent hardiness means they often have fewer health problems than more intensively bred animals. Regular observation for any signs of illness, parasite control integrated with grazing management (e.g., pasture spelling), and keeping vaccinations up-to-date are standard practices. Due to their docile nature, routine health checks, vaccinations, and hoof trimming are generally less stressful for both the animal and the handler. Maintaining good biosecurity and selecting breeding stock with proven genetic health are also key components of a robust management plan.

Sources behind this view

Videos & Podcasts
Community
  • Discusses breeding strategies for Dexter/Devon cattle on small homesteads, including AI, renting bulls, or sharing. Emphasizes temperament, local adaptation, and caution regarding Dexter genetics. Men

Research
6

Complete Trait Reference

Comprehensive trait ratings and explanations

Climate & Environmental Adaptation

How does this breed handle environmental challenges? Weather resilience, natural resistance, and adaptation.

Attribute Suitability Explanation
Hardiness Ideally Suited This heritage breed thrives on challenging New England pastures and weather, demonstrating remarkable resilience and self-sufficiency.
Heat Tolerance Adequate As a breed from a moderate climate, they possess typical Bos taurus heat tolerance, performing well to 85°F but requiring cooling above 90°F.
Cold Tolerance Ideally Suited Their coat provides good insulation, allowing Milking Devons to perform well in colder climates with less supplemental care.
Drought Tolerance Adequate Production levels are best maintained with consistent resources, placing them in the typical tier for drought tolerance.
Parasite Resistance Adequate Adaptable, they generally fall into the typical category for parasite resistance, responding well to standard management.

Terrain & Land Suitability

Can this breed handle my landscape? Performance on different terrain types and farm scales.

Attribute Suitability Explanation
Flat Terrain Adequate Functional on flat pastures, their historical adaptation to varied terrain means they are not specifically bred for extreme flat-land demands.
Rolling Terrain Adequate Suitable for typical rolling pastures, they are hardy and forage well, but lack the specialized agility for consistently navigating very steep or broken ground.
Small Scale Suitability Ideally Suited Rare and triple-purpose, their small size, hardiness, and docile nature make them exceptionally suited for small farms with minimal specialized infrastructure.

Forage & Feeding Characteristics

What can I feed them and how efficiently? Grazing ability, feed conversion, and seasonal adaptation.

Attribute Suitability Explanation
Grazing Ability Ideally Suited Milking Devons are benchmark cattle for thriving on quality grass-based pastures, efficiently converting diverse grasslands and well-managed rotational systems into productive output. Their ability to finish well on grass with minimal supplementation makes them a gold standard for grass-fed operations and silvopasture systems. They require less specialized input to achieve high performance on high-quality forage, fitting the exceptional grazing criteria perfectly.
Foraging Ability Adequate While not a specialized landrace for marginal conditions, Milking Devons demonstrate good foraging ability due to their hardy, adaptable nature. They can utilize varied forage resources beyond high-quality grass, including rougher pastures and some forbs. Their ability to thrive in challenging environments suggests they handle moderate browse and lower-quality forage better than many modern commercial breeds, indicating a broader diet utilization capacity beyond pure grassland.
Browsing Ability Adequate Milking Devons are primarily grazers rather than specialized browsers. While their hardiness allows for some opportunistic consumption of woody vegetation when grass is scarce or less palatable, they do not actively seek out or specialize in browsing. Their strength lies in efficient pasture utilization and moderate adaptability to diverse forages, not extensive woody browse consumption that would rate higher.
Feed Conversion Adequate Their feed conversion is typical, balancing milk, meat, and draft potential rather than excelling in one area.
Fescue Tolerance Adequate Their origins are not specifically tied to fescue-dominant regions, suggesting typical tolerance rather than exceptional resilience.
Dry Season Grazing Adequate To maintain condition and milk yield, they will benefit from supplemental feed during extended dry seasons.

Grazing Ability: Thriving on quality grass-based pastures (native grasslands, diverse polycultures, well-managed rotational systems) with minimal supplementation. Focus: efficient grass conversion.

Foraging Ability: Thriving on diverse/marginal vegetation broadly (woody plants, forbs, weeds, rough forage, scrubland) without supplementation. Focus: self-sufficiency on poor-quality or varied vegetation beyond quality grass.

Browsing Ability: Specialized consumption of woody vegetation specifically (shrubs, trees, branches). Actively seeks woody plants, not just opportunistic. A specialized subset of foraging ability.

Fescue Tolerance: Resistance to endophyte-infected tall fescue toxicity (critical for Southern US pastures). Exceptional = minimal impact, Typical = manageable symptoms, Limited = poor performance.

Dry Season Grazing: Ability to utilize dormant or low-quality forage during dry periods. Important for year-round grazing systems.

Handling, Temperament & Reproduction

How easy are they to work with? Temperament, handling ease, and reproductive efficiency.

Attribute Suitability Explanation
Docility Ideally Suited With a history of close human interaction, Milking Devons exhibit an exceptionally tractable temperament, making them suitable for handlers of all experience levels.
Mothering Ability Ideally Suited They excel in maternal traits, possessing strong instincts, good milk for calves, and ease of calving.
Calving Ease Ideally Suited Good maternal traits and manageable birth weights generally result in easy calving and robust calves with strong maternal care.
Longevity Ideally Suited Known for their hardiness and fertility, Milking Devons maintain productivity across many seasons, contributing to their extended productive lifespan.

Production Characteristics

What do they produce and how well? Meat, milk, eggs, fiber, and other products.

Attribute Suitability Explanation
Finishing On Grass Ideally Suited With an efficient metabolism and moderate frame, they achieve excellent carcass quality on forage alone, a strong historical grass-finishing trait.
7

Production Capabilities & Market Economics

Business case evaluation and production metrics

Meat Production Economics

Category Value
Finish Weight 900-1200 lbs 408.2-544.3 kg
Months to Finish 24-36
Price Premium 0% to 20%
Annual Input Cost/Head $300-600
DTC Retail Price $10-14
Hanging Weight Yield 57-61
Packaged Meat per Animal 370-550 lbs 168-249 kg
Processing Cost $800-1100
Gross DTC Revenue $3700-6600

Finish Weight: Market weight for grass-finished cattle. Varies by breed genetics, frame size, and forage quality. Smaller-framed heritage breeds typically finish at 900-1100 lbs vs. 1200-1400 lbs for larger commercial breeds.

Months to Finish: Time from weaning to finish weight on grass alone (no grain). Grass-finishing takes 24-30 months vs. 14-18 months for grain-finished feedlot cattle. Patient timeline suits regenerative grazing operations.

Price Premium: Premium above conventional beef prices ($0-6/lb range). Grass-finished beef typically sells for $6-12/lb vs. $4-6/lb for conventional. Premium only applies when farm qualifies through certification (organic, grass-fed verified, Animal Welfare Approved) or direct marketing establishes provenance. Without certification or direct sales channels, premium falls to $0.

Annual Input Cost/Head: Minerals, health care, pasture maintenance, and winter hay per animal per year. Excludes infrastructure, land, and labor. Grass-based systems have minimal input costs compared to grain finishing.

DTC Retail Price: Direct-to-consumer retail price range per pound of packaged beef (cuts average). Grass-finished DTC beef typically sells for $8-14/lb across all cuts. Breed reputation, marbling quality, and local market demand drive variation. Prices reflect farm-gate or farmers market sales — wholesale and commodity channels are significantly lower.

Hanging Weight Yield: Percentage of live weight retained as hanging carcass (after hide, head, organs removed). Most cattle dress out at 58-64% of live weight. Leaner grass-finished cattle may hang slightly lower than grain-finished. Breed frame size and condition affect yield.

Packaged Meat per Animal: Take-home meat after cutting and wrapping (typically 60-65% of hanging weight). Bone-in cuts yield more weight than boneless. Final packaged weight depends on cut sheet choices — ground beef maximizes total pounds, premium steaks reduce total weight but increase per-pound value.

Processing Cost: USDA-inspected slaughter, cutting, wrapping, and labeling per animal. Costs vary by region and processor availability — rural areas with more processors tend to be cheaper. Includes kill fee ($75-150), cut-and-wrap ($0.65-1.10/lb hanging), and any specialty processing (jerky, sausage). USDA inspection required for retail sales; custom-exempt processing costs less but meat cannot be resold.

Gross DTC Revenue: Total revenue per animal when selling all cuts direct to consumer. Calculated from packaged weight × average DTC price per pound. Does not deduct processing, marketing, delivery, or production costs. Actual net profit depends heavily on marketing efficiency and processing costs.

Dairy Production Economics

Category Value
Milk/Cow/Year 4000-7000 lbs 1814.4-3175.1 kg
Lactation Period (Months) 8-10
Age First Calving (Months) 24-30
Price Premium 0% to 40%
Annual Input Cost $800-$1500
Cull Cow Value $1000-$1800
Productive Years 4-7

Price Premium: Premium above conventional milk prices ($0-8/gallon range). Grass-fed dairy typically sells for $8-15/gallon vs. $4-6/gallon for conventional. Premium only applies when farm qualifies through certification (organic, grass-fed, A2, raw milk license where legal) or direct sales. Without certification or qualifying market channels, premium falls to $0.

Sources behind this view

Research
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